The communication strategy

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Adding to the social media strategy is the early release of the film’s soundtrack, produced by Kendrick Lamar. Before the release, we had stars of the soundtrack, such as The Weeknd, sharing images of Black Panther on Instagram and Facebook to further arouse the audience’s interest with their influencer skills. A clean, conscious and effective communication strategy , which also transcended more than expected. The film has inspired both memes and pieces of thorough analysis that have been distributed throughout the network. So far, Black Panther has collected more than five million tweets on Twitter, creating a record to beat for any other film released in 2018, and in response to that, Twitter and Marvel hosted a live-stream Q&A with Chadwick Boseman (the great King.


Jordan, Danai Gurira, Letitia Wright and director jamaica mobile database Ryan Coogler. then evolved, turning into a movement in every sense of the word, thanks to the power of social media. On Twitter and Facebook, the most enthusiastic fans have even shown the clothes they will wear to see the film, as an opportunity to proudly wear their roots for a piece that empowers them. In recent days, the hashtag #WhatBlackPantherMeansToMe has also become a trending topic. What Marvel needs to do now is listen, look for where the results come from, how the phenomenon was generated, monitor and improve based on measurable results, and move forward by setting trends based on what the analysis shows.