To target a featured snippet or PAA

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For overall organic article placement, you will need to research the topic in depth and add your own unique perspective or expertise.
For voice search, you’ll want to focus on the featured snippet if one exists for your long-tail query. However, by focusing on the long-tail, you’ve already taken a step toward optimizing for voice search.
So, having a clear idea of ​​what would be most beneficial for your business before you start work can help you get the results you need.

4. Do thorough research
Take the time and effort to do your research france phone number data before you start. You can mine long-tail keyword data from tools like Collabim or Marketing Miner . Industry forums can add another dimension to your research.

Nothing beats thorough research. It will give you further insight into how your target audience searches, the topics they are interested in, and common themes within a topic area.

Use research to define long-tail keywords that are truly important to you and your audience. Creating a strong strategy that supports your main goals (and supports these valuable keywords) is much more effective than a haphazard approach.

Before you embark on the long-tail journey, take the time to assess opportunities, do additional research, and truly put yourself in the mindset of your audience.

5. Don’t focus on search traffic
A common question about targeting specific long-tail keywords is "what about search volume?".

It's a conundrum. As SEO professionals, it may seem pointless to spend time and effort creating content around search queries that have zero or low search volume according to keyword research tools.

But the trick with a long-tail strategy is that you don't have to worry about search volume. What's more important is asking yourself if the query is relevant to your business and if it's something you can add value to.

6. Combine your keywords
Any single search term may have low search volume. But there’s a reason for that. Often, it’s because longer keyword phrases can be entered in many different ways. The search intent may be the same, but different people will phrase it in different ways .

Additionally, many of these specific keywords are interconnected and cover different aspects of the same topic. If you are writing a long article, you can generate more traffic by covering a variety of long phrases in one detailed resource.

Every successful piece of content ranks for multiple keywords, so rather than specific keywords, focus on the combination of terms you want to include in your content.