The AI ​​technology behind

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In other words, users no longer need to make multiple clicks, but instead get a ready-to-use answer. This generates a shift in information consumption habits and could deeply affect the digital ecosystem based on web traffic. Google and Bing in the race for the search market This change in rules led the major search engines to transform themselves. Microsoft was one of the first companies to start down that path, capitalizing on the ChatGPT boom and incorporating its technology into Bing in early 2023. The goal was to transform it into a more conversational and intelligent search engine, which allowed it to gain some market share , although the values ​​are minimal when compared to those of the competition.


Bing’s advantage was in its ability to integrate bahamas mobile database AI into its core operations before Google, allowing it to attract a niche of users interested in conversational search and more precise and detailed answers. A few months after Microsoft, in May 2023, Google launched Search Generative Experience (SGE), a version of its search engine with built-in generative AI that has since evolved to be more accurate. SGE offers comprehensive answers for certain types of searches without relying exclusively on traditional links, although the interface does show the sources of the information provided. SGE is what we know today as Google Gemini .