What does a social media content creator do?

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When in doubt, remember: social media content creators can be hired as internal employees. While they can work as external contractors like influencers, large companies should consider building an internal content creation team.


Working as a social media content creator is a dynamic role that can change depending on several factors. Typical responsibilities include:

Coming up with creative and unique content ideas that are clearly aligned with a brand’s wider social strategy
Producing this content through filming, creating visuals, copywriting descriptions and more
Editing content before publication, considering the target audience and SEO
Adapting content so it can be used across different social networks
Collaborating with social media managers to keep track of content portugal mobile database calendars and review analytics
Monitoring current social media trends for potential brand fit
Benefits of hiring social media content creators
Hiring an internal social media content creator can transform the way your social media team operates. Here are some of the key benefits this role can offer your brand.

More audience insights
Hiring a content creator means you have someone who regularly creates content for your social profiles. They’ll begin to fully understand the uniqueness of your target audience and what they expect from your social content.