Chatbot marketing also helps brands and customers engage more closely by:

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What is chatbot marketing?
Chatbot marketing, or bot marketing, leverages automated messaging to engage customers specifically in marketing and sales processes. This includes guiding them through product discovery, assisting with purchasing decisions, offering personalized recommendations, providing instant answers to queries about promotions, and simplifying actions like signing up for free trials or downloading marketing assets.

For example, Bank of America’s AI assistant, Erica, has transformed customer engagement. By April 2024, Erica handled over 2 billion interactions, helping 42 million clients manage accounts, track spending, and pay bills. Impressively, 98% of users received answers in just 44 seconds, showcasing Erica’s efficiency in delivering quick and personalized financial support. This highlights how chatbot marketing can enhance customer satisfaction and drive operational efficiency.

Chatbots respond instantly to customer queries so you have 24-hour customer saudi arabia mobile database service. The data they collect can be used to understand customer pain points and emerging trends so you can offer a more personalized customer experience.



Sharing quick answers regarding discounts or a product or service.
Resolving a complaint or problem.
Providing a more detailed answer to a query.
Connecting the right support team for a specific issue.
Chatbots for marketing often include prompts for the customer to choose from to understand their intent and nudge them towards making the appropriate decision. Incorporating keywords in chatbots helps them perform these specified tasks based on what the customer enters in the message. This can make them more efficient and proactive.