Make search results attractive

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As they say, the best place to hide a secret is on the second page of Google.

However, this only applies to the PC version.

Mobile Google comes with infinite jamaica phone number data scrolling, which instead of 10 results presents the top 40 before you find the "See more" button.

However, whether it's in the top 10 or not, no one will ever click on your search results unless they stand out.

And just like with anything else, you need to stand out well. How do you apply this principle to search results?

How to make your search results stand out
There are three great ways to make search results more interesting for a prospective visitor:

Use the best keywords. Not just in terms of search volume - use keywords that better capture users' search intent than others. To figure out which keywords are those, you need to put yourself in their shoes. Or simply ask users you know about their search preferences.
Use catchy titles and descriptions. Keywords are one main ingredient; the other ingredient is strong words that evoke emotions in users. Do you know which emotions are appropriate for your content?
Add structured data. Mark up elements of your page and create incredibly clickable rich snippets.
Years ago, Google saw the potential in mobile devices - and as it turns out, they were absolutely right.

The search giant has invested heavily in mobile-friendliness, and there's no doubt about it: the internet is a lot better because of it. Online content has become much more intuitive and easier to use.

But does your site meet the gold standard? Are your users getting the same great experience across all their devices?