Alexis Bittar: It’s Margeaux Goldrich’s world

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Jewelry and lifestyle brand Alexis Bittar’s character Margeaux Goldrich has become a pop culture phenomenon all her own. The brand first introduced Goldrich, played by Patricia Black, and her sidekick Jules/Hazel, played by Julie J., last year. The two are a part of the larger Bittarverse, a brand universe created to showcase the brand’s jewelry and handbags in a disruptive, social-first way, while paying homage to the many personalities of New York City.

Margeaux and “Jules,” also known as Hazel, are the most popular of the south africa mobile database Bittarverse’s fictional characters. With Margeaux earning the esteemed title of style icon and “Upper East Side emotional terrorist,” she is particularly memorable and beloved.

An Instagram Reel from Alexis Bittar celebrating the one-year anniversary of Margeaux and Jules

In the brand’s recent mockumentary-style videos, Margeaux hosted glamorous dinner parties and even collided with famous celebrities and stylists from our universe—all while forcing Jules/Hazel to jump through increasingly egregious hoops.