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For those working in government relations, lobbying, advocacy or compliance, monitoring legislative and regulatory information is a crucial part of their routine. However, the amount of data available can be a challenge, and using the right tools is what defines the success of a monitoring strategy.
Two approaches that are often confused are clipping and legislative monitoring. While both help track information, their purposes and applications are quite distinct.
In this article, we’ll clarify these differences and help you identify belgium mobile database which approach best suits your needs.
What is Clipping?
Clipping is a traditional media monitoring tool that collects, organizes and makes available information published in media outlets such as newspapers, magazines, blogs and news portals. Its main objective is to keep companies and professionals up to date on what is being said in the press on topics of interest, including the public image of a company, a personality or a specific sector.
Clipping works relatively simply: it involves scanning multiple media sources to identify relevant keywords or topics and then generating a report containing all the mentions captured. These reports allow strategic communications and marketing professionals to have a broad view of how a given issue is being publicly addressed.
A practical example would be a company interested in monitoring how its new campaign is being received by the media. Through clipping, it can analyze whether the repercussion was positive, negative or neutral and identify potential image crises.
What is Legislative Monitoring?
Legislative monitoring is a practice aimed at monitoring the progress of bills , provisional measures, decrees, ordinances and other government initiatives that directly impact the regulatory sector.
Unlike clipping, which captures information from the media, legislative monitoring seeks its data from official sources, such as official gazettes, government websites and legislative databases.