how to improve the economics of sales on the website and marketplaces - image 3
Now we will tell you what tools you can use to correctly set up analytics. Let's take as an exampleFair BI.
Automation. The first thing to do with an analytics tool is to automate data collection from different platforms. To do this, you should find a service that collects even the data that marketplaces do not want to share. For example, Wildberries does not transmit all the information in the seller's personal account via API.
Working with information. Fair BI can collect, process, store and italy cell phone number list synchronize such data. Through it, users can create and regularly update reports:
Analytics. Fair BImonitors the processing of your advertising campaigns, the work of specialists, as well as the product matrix in the online store and on marketplaces in real time. If you launch ineffective promotions or your SKU is close to out-of-stock, it issues a notification. This allows you to be sure that your business and plans are constantly monitored.
Fair BI processes data for you:
sums up;
recommends what to do in a certain situation;
gives forecasts of the results.
It is omnichannel: it allows you to analyze the impact of channels on each other. The tool knows where the lead is cheaper and reduces the SRO.
Conclusion
Omnichannel analytics is an effective tool for diagnosing your business. To achieve sustainable growth, you need to constantly evaluate the data you receive, generate hypotheses for improving the result, and test them.
After implementing a new tool, you should not expect immediate sales growth and significant changes. Firstly, because it takes some time to integrate the program. Secondly, because employees must learn how to work with it correctly by doing preliminary testing.
Omnichannel analytics should become a permanent working tool for all online and marketplace store owners. It allows businesses to detect gaps in the sales funnel and quickly close them.