Don't underestimate your service or product

[mouakter13]

The third tip is to never undervalue your WordPress service or product. If you spent time creating something amazing, then this in itself has value. It should never be sold cheap. By increasing the price, you can sometimes attract a different group of quality customers. There are people who see the value in paying more for something that has superior quality and customer support. Envato recently opened up Theme Forest to allow authors to break out of the typical $35-$65 price range they have relied on for years. Ben Chan, CEO, stated the reason :

We’ve also come to understand that Envato-controlled fixed prices act as a disincentive for many authors and limit the community’s ability to respond to market trends. By moving to an author-driven model, we expect to see a greater range of high-quality items, more creative pricing strategies, greater responsiveness to trends, and happier customers.

Shortly after that announcement, new themes suddenly algeria phone number data emerged with much higher prices, such as the Pile theme which now sells for $225.

expensive wordpress theme

The developer of this theme stated in a comment on WPine.me :

The type of customers we will attract with this new price will also allow us to go further and maintain a closer relationship with people who are eager to join our journey. We are not looking for random customers, we are willing to consolidate and strengthen a community relevant to our creative products.

So you should ask yourself, what kind of customer do you want to attract? Remember that high volume and low prices are often accompanied by longer support times. So it can be good to find a middle ground and really think about who you should be selling to.