A/B test and optimize based on your budget

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The first thing you need to do is name your ad group. Again, choose a name that will help you identify the group easily later. You will then be asked to name your audience. The name of your audience should reflect the type of people your audience includes. You can name this audience something like “Women - ages 25 - 35.” This information will help you navigate better later. In your audience settings, select the locations you want to target. You can narrow or broaden your targeting by entering different parameters in the “Include” field below the original location. Next, select the age group and gender you want to target.
In the detailed settings, you will be able to specify hungary phone number data your audience by selecting people who are interested in certain topics.

You can target based on demographics, interests, and behavior, for example. You can also choose who your ads will and won't show to. You can choose to exclude people who already follow your page, target friends of people who follow your page, etc. Then click "Save".

Facebook ad settings

Step 5: Set your budget
Depending on how much you want to invest in advertising, set your budget . First, you need to decide whether you want to set a budget for the campaign for a specific period of time or indefinitely. This of course depends on your marketing plan, the amount of money you have, and your goals for this campaign.

Once you've set your budget, choose whether you want your ads to run all the time or only during certain times of day. This is great if you know when your audience is usually online and want to make sure your ad reaches as many users as possible . Depending on what you've selected, you'll see at the bottom of the page how much you're expected to spend and how many people you'll be able to reach.