What is digital marketing

[muskanislam25]

Digital marketing is an umbrella term that encompasses a variety of areas, from SEO to blog writing to distribution channels and budgets. In this guide, we’ll help you understand the key pillars of digital marketing, enabling you to create your own digital marketing strategy to optimize advertising across online channels such as search engines, your website, social media, email, and mobile apps.


In this digital marketing guide, you will discover:
What is digital marketing?
How does digital marketing work?
Why is digital marketing important?
The differences between B2B and B2C marketing
The benefits of digital marketing
types of digital marketing
digital marketing functions
ROI of a Successful Digital Marketing Program
Plan, implement and optimize your digital marketing program
Frequently Asked Questions


What is digital marketing?
Digital marketing, also known as online marketing, refers to advertising Greece telegram data delivered through digital channels to promote brands and connect with potential customers using the Internet and other forms of digital communication, such as:

Search engines
Websites
Social media
E-mail
Mobile applications
Text message
web-based advertising
In short, if a marketing campaign is using any of the above online media channels, it is digital marketing.

Consumers today rely heavily on digital means to research products. About 77% of customers search for a brand online before engaging with it, according to HubSpot Research. Meanwhile, 51% of consumers say they use Google to research products before purchasing.



How does digital marketing work?
Digital marketing uses a variety of strategies to reach customers, whether the goal is to entice them to make a purchase, increase brand awareness, or simply engage with your brand. Modern digital marketing encompasses a broad system of channels, including:

Social media
Content Marketing
website marketing
SEO (Search Engine Optimization)
PPC (Pay Per Click) Advertising
To realize the true potential of digital marketing, marketers must delve into today’s vast and intricate cross-channel world to uncover strategies that make an impact through engagement marketing.

Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on data collected over time. By engaging customers in a digital setting, you build brand awareness, position yourself as a thought leader, and put your company front and center when a customer is ready to buy.



Why is digital marketing important?
By implementing an omnichannel digital marketing strategy, marketers can gather valuable insights into target audience behaviors while also opening the door to new methods of customer engagement.

Additionally, companies can expect to see an increase in retention. According to a report from Invesp , companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers. Compare that to companies with weak omnichannel programs, and they have a retention rate of just 33%.

Digital marketing continues to evolve. For example, the growing variety of wearable devices available to consumers provides new market opportunities for them. Forbes also predicts that social media will become increasingly conversational in the B2B space, video content will be refined for search engine optimization (SEO) purposes, and email marketing will become even more personalized.