What does the process consist of?

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Reputation management is a direction in marketing that consists of separate sub-directions, which are divided according to the mechanics involved: Search Engine Reputation Management (SERM) — optimization of search results to meet the needs of the company. Social Media Marketing is communication with the target audience using social networks. Ambassador Marketing — working with the audience with the help of an ambassador. The key mechanism is that LOMs (opinion leaders), using their authority and trust among the target audience, create a positive image of the product through public displays of loyalty to it.

PR Marketing is public work through official oman cell phone number list representatives who are employees of the company. Hidden Marketing is a secret influence on the target audience, aimed at increasing engagement and loyalty. Example of management strategy Every business can develop and begin to implement its own reputation development plan to the masses. Analysis Checking search results, comments on social networks, maps, complaints book (if the business assumes its presence). In these places, customers express their opinion about cooperation with you. To determine the reputation level, we recommend using the simplest metrics in marketing , such as the number of people involved, activity under publications and promotional materials, and compare them with similar indicators of competitors.

Competitor assessment Collect as much data as possible about your competitors in the market - activity indicators, mechanics and tools they use, their positioning for customers, and other information that can help in developing a plan. Clear definition of goals In order for a company's digital strategy to be successful, it is important to clearly understand what you want to achieve with it. Here are some examples: promote a community on Facebook to 1000 commentators per month. KPI: 1000 active users; get at least 5 comments under each publication: KPI: min.