Interview with Petr Macek, owner of CAFLA

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CAFLOU is a purely Czech online system that allows small businesses and freelancers to manage the performance and economics of their company and team.
Do you measure how long the customer journey is from first coming to your blog to final registration?
With performance ads, it's clear to us, 85% of registrations are on the first day. People simply come from PPC , like CAFLOU and register. 90% of registrations have a maximum of 3 steps. That is, the indonesia phone number data customer comes, then comes back 2 more times and registers. In a classic simple attribution report, we are able to see how performance conversion works, which means that within 2-3 days people either convert or do not convert.

We don't measure it for awareness campaigns yet . Of course, it's possible, but we're still a small company, I mainly do the marketing myself, and I haven't had the need to tighten up the attribution yet. However, I perceive it emotionally when I talk to people in the app every day. We also have automatic sequences that ask users how they heard about us, so I find out when they say, for example, "I heard you on Mladý podnikatel," or "We were solving cashflow in the company 3 months ago and I was at your webinar". So I see that branding activities are working , and I don't think we would have such increases if we didn't do them.

This is also related to the fact that we offer a premium cash flow management tool , and we have to have some authority in this segment. That is also an important factor. If we didn't have a blog, if we didn't write about cash flow management, we wouldn't have the authority to tell people how to manage their cash flow, and that too with CAFLOU. On the blog, we have instructions, theory, information that no one else has, so we show people that we understand what we are doing.