Applications: How can I boost sales if I don’t know my customer?

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From large to small businesses, a major problem faced after developing applications is a possible paradox: user experience vs. marketing actions. The faster the registration, the fewer dropouts and the greater the satisfaction – but how can I target marketing actions if I can’t segment my audience?

App developers and user experience experts agree that users are pleased with the speed of registration. The less information required to start using the app (whether for delivery apps, retail purchases, games or opening digital accounts), the greater the user's satisfaction, maintaining high ratings for reviews and new downloads.

However, for the application to be successful, it is not enough for users to simply download and register. It is important that they use it and carry out recurring business, whether by contracting services or making direct purchases.

Apps may have different remuneration rules. Some require immediate payment directly in the app store (App Store or Play Store, for example), others have monthly or weekly subscriptions, there are still those that involve one-off costs such as specific purchases within the app, and there are also free apps , with the remuneration added to the value of the products or services available.

But how do you make users remember your app?

To avoid canceling recurring subscriptions or encouraging Lebanon telegram data users to make new purchases, it is very common for applications to work with pull marketing strategies , sending push notifications so that users remember that they installed such applications , arousing curiosity and enabling new transactions.

Such strategies are identified by any smartphone user, and are received on a daily basis, with the sending of coupons or even reminders from installed applications .

App Success: Recurrence and good relationships are essential strategies

What really catches users’ attention is receiving a message as if it were special to them. Sending a push notification from messaging apps with the user’s name has infinitely higher success rates than sending a random message.

The more information the applications have about the user, the more assertive the pull marketing actions are , making it possible to segment and direct specific actions to each audience, increasing satisfaction and boosting the number of transactions.

Segmentation is an essential strategy, as it prevents applications from sending counterproductive notifications that could be considered spam by the user, leading to the app being uninstalled.

So how do you segment your app’s audience?

It is very common for apps to not require users to provide information such as age, gender, profession or addresses to ensure a good user experience . However, this makes it difficult for apps to carry out relationship marketing actions after registration.

Considering this scenario, Think Data , a leading information bureau in the national market, develops differentiated and unique solutions according to the needs of its clients, with emphasis on actions with applications .

In these actions, it is possible to identify, through totally innovative solutions, using artificial intelligence and machine learning , detailed socioeconomic information about users, such as income bracket, professional status and even star sign – have you ever imagined how interesting it would be to receive a notification from your delivery apps indicating that Taurus is passing through your astral chart, making you hungrier and that is why you are receiving a coupon?

Jokes aside, the solutions offered by Think Data allow applications to treat users differently, making it possible to identify their address, latitude and longitude, enabling the creation of dynamic maps for cross-referencing data and developing strategies.

Data Protection of Application Users

Think Data was one of the first companies in the sector to have all of its contracts fully compliant with the General Data Protection Law, serving more than 400 companies throughout the country, including multinationals subject to GDPR (General Data Protection Regulation) – a European standard. In other words, the increase in sales and transactions in applications through audience segmentation is carried out with full respect and security during the processing of user information!