How to use social proof

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The products and services that many people choose are trustworthyThis takes advantage of the psychology of the situation. Presenting specific numbers will make your argument more persuasive.

Building credibility with numbers
Specific figures such as "100,000 cases per year" and "98% customer satisfaction rate" are effective in gaining users' trust.

Exploiting loss aversion
People tend to want to avoid losses more than they want to gain bahamas mobile database something.If you miss this chance, you will lose out.By creating this feeling, you can encourage people to take action.



Psychological effects Ad text example
FOMO (fear of missing out) First time free now
Loss aversion This chance will never come again
*FOMO is an abbreviation for Fear Of Missing Out. It is a state of anxiety or fear when you are unable to keep up with new information or the actions of those around you and feel left behind by society.

An emotional story
You can increase click-through rates by eliciting an emotional response. Create copy that shows empathy with the user's concerns and desires.