Free ways to reach your online audience during the COVID-19

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Effective and free strategies to help you expand your reach on popular online platforms: Google, Facebook, Instagram, and Twitter.
The COVID-19 pandemic has brought economic hardship to many small and medium-sized businesses, forcing them to look for new, affordable ways to increase their reach. The good news is that people are spending more time online than ever before, and there are plenty of easy ways to reach customers digitally without spending a dime . Below are some free strategies to help you expand your reach on four popular online platforms:

• Google
• Facebook
• Instagram
• Twitter

Reaching your audience on Google
Update your Google My Business profile
Your Google My Business profile is a free kenya phone number data listing that appears for your business in Google Maps and local search results. As a result of limited hours and store closures, customers are increasingly searching Google for keywords like “near me” or “open.” They’re also looking for specific criteria like delivery options and online payment options. You should make the following updates to your profile:

• Update your business hours or mark your business as temporarily closed.
• Edit your business description to include relevant offers, such as COVID-19 discounts.
• Update the categories in which your business is listed.

Create posts on Google
As with social media, you can post to your Google My Business listing for free . Unlike social media, where users consume content passively, consumers on Google actively search.

Google My Business posts allow you to reach out to customers who are interested in the products you offer with updates and special offers, which is a great way to reach and retain them during the coronavirus pandemic.