Facebook video advertising then and now

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Facebook has recently prioritized Content Libraries, with the goal of helping video publishers keep users engaged for longer, increasing Facebook's ability to monetize that time through ads.
Facebook first allowed videos to be posted to the News Feed in 2013, while until then YouTube had been the main provider of user-generated video content. Then came Snapchat, Instagram Live, and other social platforms. As Facebook began to take a bigger slice of the pie, it forced the entire video industry to innovate in order to stay on top of viewership.

Now, a few years later, Facebook kuwait phone number data faces another challenge: making its video content even more attractive to advertisers and thus gaining a larger share of the online video advertising market. But the interest of advertisers and visitors rises and falls with the most important thing, which is the videos themselves. So the question remains - is Facebook successfully trying to incentivize creators and publishers to upload quality video content by allowing them to earn money?

How it all began
A year before Facebook allowed video sharing, YouTube changed the way videos were ranked based on watch time, instead of page views. This algorithm change meant that advertisers only paid for ads that people actually watched , which allowed them to save money on advertising and encouraged more advertisers to promote their products on the platform. This ultimately resulted in increased profits for video creators, who were more motivated to create more quality videos.

Facebook’s algorithm also ranked videos based on the number of views, but unfortunately it had a very different definition of what counted as a view. Instead of watching a video for 30 seconds like on YouTube, just 3 seconds of viewing was enough to count as a view. It wasn’t actually a view, it was just an impression.