Campaigns are made up of individual ad groups

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Ad groups are more specific, each targeting a specific set of keywords that will trigger a set of ads. Your structure might look something like this:

PPC account structure

The methods you use to organize all of these latvia phone number data groups can depend on many different criteria. For example, you should consider:

Locations you want to target : Do you have different locations, cities, or regions you want to target? Are your services only available in certain areas? If so, it can be beneficial to split your campaigns by region and set a separate budget for each. Having different campaigns for each region will give you much better visibility.
Structure your website by products offered : Is your website structured so that you have specific landing pages for individual products or product groups? For example, if you sell cosmetics and your website is designed to have landing pages for individual cosmetics brands, it might be beneficial for you to split your PPC campaign by individual brands.
What are your goals and how do you want to be informed about them ? How do you want to view your statistics? The way you structure your account can help you create reports and statistics about all the data you want and need to know. If you plan to bid differently for keywords related to your brand, make sure you segment your campaigns appropriately. Brand keywords work quite differently compared to other keywords.