Email break-up: when is it time to say goodbye?

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The break-up email represents the end of contact with potential leads who are stagnant in the funnel stages. Its main objective is to save commercial efforts with leads who are not likely to become customers of your business at the moment.

Letting go and saying goodbye to a lead can be a big challenge for your company. Therefore, in order to make this process easier, you can count on a break-up email. Learn how to create yours efficiently, keep reading!


In short, a break-up email is a message sent to a prospect signaling that they have given up. That is, the email leads the prospect to believe that, because they have not interacted for some time, their registration will be canceled. For this reason, they will be encouraged to reactivate the conversation with the company and continue the prospecting process , or even purchase the service or product.

Before sending the email, it is essential that your team develops a relationship with potential customers. Later, it is also necessary to identify those who are not at the point of purchase. Therefore, there is nothing better than a follow-up . Through this, your team can structure a cadence flow to record all contacts already made with each prospect. If after making several attempts to contact the lead there is no response, this is an ideal time to send a break-up email.

A good practice that your company should incorporate is not to be afraid to mark an opportunity as lost after sending the break-up email. This way, by marking them as lost, the acquisition department will Hong Kong telegram data spend more time trying to convert them. In addition, you can structure a specific automated relationship flow. Through it, you will be able to deal with the cases identified in the objections of these lost opportunities.

Now let’s assume you’ve managed to connect with the prospect.
There are a few variables that can influence a break-up email: you agreed to do the diagnosis but it never happened, you rescheduled twice, or you may have even said no to the first meeting. Other “symptoms” such as taking a long time to respond or needing multiple follow-ups to determine the next step could indicate a significant lack of interest.

Now, you have made the diagnosis and there is interest in going for a demonstration. But then things start to go downhill. No-show, delay in responding or even no response. There is no strong engagement and the answers are vague. There are two ways out here: try to understand what happened between the moment he said yes and the lack of response. Try talking to the person on the phone or sending a follow-up email. Recover what was said, data and priorities. Confirm and see if there is interest in resuming business contact. If this message is not answered, it is time for the break-up email.

3 Tips for Creating Effective Break-up Emails


Make it clear that this is the end
In this email, you need to convey the feeling that this is the end. You need to make him understand that he is missing out on an opportunity, that a door is closing. This ma make him reflect on whether he really wants to learn more about this opportunity now.

Invest in attractive topics
If you still want to give your prospect a chance, invest in attractive subject lines to grab their attention. After all, after so many failed attempts, you really want them to see your message and respond, don't you? With that in mind, if the subject line of this email is similar to the previous ones, your lead probably won't even open it. Therefore, it won't produce the expected result.