How do I prepare my e-commerce for end-of-year sales?

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As the end of the year approaches, many retailers who work with e-commerce /virtual stores are already preparing for the great demand that is to come.

There are many parties and commemorative dates that will certainly increase your sales a lot.

The coronavirus crisis has reshaped the current shopping scenario – where many people have become aware of, and those who already know it have taken even greater advantage of – a new way of purchasing: online.

2020 is the first year where non-face-to-face sales exceeded expectations , and obviously the end of the year will be no different.

Normally, this time of year is already notable for indonesia telegram data number of sales and events that take place, but the pandemic and the new scenario ended up favoring those in the digital age.

So if your company doesn't have an e-commerce yet , it's high time.
If you already have a website, is it prepared to handle the increased traffic?

Are you prepared for the sales demand?

Is your team trained to deal with potential customer problems and queries?

If you have questions about how to prepare your company and e-commerce for this time, continue reading.

5 golden tips for your company
To help your business make the most of the high season and boost your profits, we have put together some tips to increase your end-of-year sales, so here we go:

Invest in team training
One of the main characteristics of a good result is a qualified team prepared to meet your demands. Therefore, investing in differentiated planning at this time, especially for the sales and after-sales team, is essential.

Remember that trained employees are better able to deal with unexpected events and solve them effectively, without involving other people, optimizing time and pleasing the customer. This makes closing the deal much easier.

Set goals
A simple, yet very effective way to increase sales at the end of the year is by setting goals.

Setting a goal that has a positive return for everyone when it is achieved is a great way to motivate your team.

Keep an eye on the stock
It may seem like a simple, even silly detail, but keeping stock high at this time makes all the difference, especially because if a customer looks for a product and can't find it, they will buy it from the competition.

So, be sure to check your company's inventory, and especially the products most sought after by your audience, but don't worry, first of all, do some market research to find out which products are worth investing in, as excess inventory represents idle money.

Invest in digital marketing
A survey by SPC and CNDL shows that 97% of Internet users research online before making a purchase. Therefore, investing in digital marketing and SEO is something that your company cannot do without.

A good campaign, together with a company specialized in digital marketing , will place your business in the top positions of the search engine, presenting the customer with exactly what they are looking for.

Provide a complete experience
Consumers don't just want to buy a product. Nowadays, they are more demanding and expect an experience that ranges from the first click that takes them to a fast, intuitive and easy-to-navigate website, to the after-sales service that needs to be humanized, efficient and empathetic.

Conclusion
Every store, whether physical or e-commerce , has a captive customer base, however, if this is not nurtured and planned to last, it will not guarantee the viability of your business, regardless of the time of year.

Therefore, it is up to you to plan and develop strategies so that your sales grow exponentially at the end of the year, and that it is satisfactory for your audience, to the point that they become loyal and continue buying.

So don't let anxiety get in the way of your planning and preparation. Remember that as important as improving your profits in December is ensuring that customers return from January to January.

Offer a good shopping experience and prepare your team to offer enviable service, from product promotion to after-sales service.

If you have any questions or don't feel ready for this stage, we can help.

Our team is ready to assist you and support you in this sales process. We have years of experience in digital marketing , responsive, functional websites and sales .

Contact us now and find out everything we can do for your company.