Successful Cases of Marketing Strategies with Interactive Assessments
Now that you know why interactive assessments are useful in an inbound marketing strategy and learned how you can create them, let’s dive into some successful instances of companies that used this type of content in their campaigns.
This is a simple tool to evaluate the quality of a website. It only requires the URL of the user’s website and its email address. After filling in this form, HubSpot’s Website Grader attributes a grade and provides a detailed report that presents how well the page works regarding four aspects:
performance
mobile
SEO
security
Using this tool, the users get valuable information and discover what albania cell phone number list they need to improve without making efforts or paying for it. In the meantime, the company obtains the same information and sees what leads need.
FedEx
As a part of its digital marketing strategy, FedEx created an interactive assessment on its website to allow small business owners to determine if they are ready for international expansion, to identify problems in their shipping models, and to discover resources that can help them to improve their processes concerning these matters.
The whole campaign, that encompasses several types of interactive content, was a success and was pointed as one of the “10 Top Small Business Blogs” of 2016 by The Huffington Post. There was a remarkable increase in traffic on the FedEx website, sales, and revenue.
RM6 Assessment
The detailed Pedowitz Group assessment allows its users to evaluate their company’s marketing maturity and obtain customized feedback showing insights to improve their strategies and advance.
By offering this type of analysis, the enterprise gives a sample of its expertise and indicates, through the suggestions, how it would help the audience to solve the issues that it identified during the assessment.
Korn Ferry
The organizational consulting firm used an interactive assessment in its marketing campaign that could show how salaries would rise in 2017 according to different job levels, countries, and regions.
The campaign helped Korn Ferry to provide useful insights to its prospects while increasing engagement with their content and gathering data from their interaction. The information allowed the firm to personalize future strategies, offering content that is aligned with their audience’s needs and interests, which makes it more relevant.
Wrap Up: Why you need appropriate interactive assessment tools
To build a successful interactive marketing campaign, it is vital to find the appropriate interactive assessment tools and resources because they require technical knowledge.
Those assets facilitate the creative process and allow you to create quality content.
Keeping that in mind, make sure that your company will have everything necessary to implement plans, create content, and measure results. In addition to that, we strongly suggest becoming familiar with case studies, as they can inspire you.
Interactive experiences, such as interactive assessments, are engaging, grab the audience’s attention, and differentiate your company from its competitors. For these reasons, you should consider adding it to your business’ marketing strategy.
Do you want to see another successful marketing strategy to get inspired? Check out Centermark’s case study and get the chance to see an interactive assessment they created with Ion Interactive.