Setting goals and metrics

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What do you want to achieve with your web marketing strategy ? Finding the answer to this question is of fundamental importance, if you aim to be successful. If, for example, your goal is to increase sales , you should use the conversion rate as your main metric.

If you are aiming to improve lebanon cell phone number list brand awareness , then you need to arm yourself with a lot of patience, constantly monitoring elements such as the number of followers on social media, engagement and traffic on your website.

Target definition
The term “target” refers to the specific audience you are addressing. Your goal should be to be found by this targeted segment of people by “hanging out” in the places they usually frequent.

If, for example, you sell products or services aimed at an audience over 35 , you should aim for a social network like Facebook , which is generally frequented by people in this age group. Conversely, if your target is teenagers , then go straight to TikTok , the social network of the very young par excellence.