Why should you always use reliable data?

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Even though storytelling is a major part of the process of writing a case study, it can not be mistaken for the average storytelling applied to other marketing strategies. Data is used in all situations, but case studies require a lot of specifics — not to mention you are talking about an existing client, and they will know if something is off.

You will have to gather every kind of fact, number, and proof before you start writing the content. Instead of just saying the client “doubled the results”, for example, include the exact numbers and graphics to show how and when that happened.

For this step, the collaboration with the customer being used as an austria cell phone number list example is massive. You just have to display proof of how they were before they had your product or service as a solution. If not, how will the reader believe that the results were so promising?

5. What is the importance of interactiveness?
Going through 2020 and seeking the best during the next years means one thing: interactiveness. More specifically, interactive content ― that is, if you want a differential to your case study.

We’re talking about a type of content that requires action from the audience. It has been some time since this trend started and it doesn’t seem like it’s going away anytime soon. Users like to be a part of the things they consume, whether it’s by commenting and making their voices be heard, whether it’s by being entertained.

There are a lot of different kinds of interactive media and content that your company can use on case studies. From apps and videos to quizzes and infographics, it all depends on how it fits with your services and the public.

Do you want the reader to find out if the case study he just read can work out his numbers? There’s an ROI calculator for that!
Or maybe you want to provide information that your company knows all about? Try an interactive white paper!
The list goes on and on.

6. How to choose the right channels to promote your content
Although it can — and should — be posted on your website and social media, a case study may be way more effective if spread to other channels as well.

For starters, send it to your sales team, along with a description and guidelines about the best circumstances to use it. Other coworkers should also have access to it, especially if they are frequently in touch with clients and potential customers. A link for the content can be placed on their emails’ signatures, for example.

A few extra tips:

write a complementary blog post to attract traffic;
create landing pages or add the case study to relevant, existing ones;
place a button or banner on your homepage, leading to the right page;
send it as a part of your newsletter or as an exclusive email to all relevant contacts;
insert it into long presentations, when you feel it is called for.
What Are the Benefits of Publishing a Case Study?
All of this may sound like a lot of work, but don’t lose focus on what is important: the results! Let us briefly remind you of some major benefits that come from successful case studies.