Below, we listed 3 of the best options on the market.

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What to consider while choosing a tool?
There are several Marketing Automation tool options on the market, which can make the task of identifying the best a little complicated. To decide the most suitable tool for your company, consider some points.

First, check how easy it is to operate the tool and ensure that all your employees will be able to work with it with no major problems.

Also, make sure that the software you will invest in has efficient technical assistance and customer service. This will avoid any problems related to platform errors.

Of course, it’s also essential to check what features they offer. They brazil cell phone number list should not only cover your long-term goals but also enable your business to scale over time.

Some features can’t be lacking in an excellent tool, such as full segmentation criteria and the ability to integrate with other software.



1. Marketo
Marketo is a cloud-based platform that facilitates not only building relationships with customers but also maintaining them. It’s a popular tool among both small and large companies.

The software facilitates, among other things, integration with CRM tools and email marketing campaigns.

It also offers campaign management, mobile marketing, and web activity tracking.

2. HubSpot
You’ve probably heard of HubSpot, right? It’s one of the most famous and used tools in the world. Such popularity is due to the platform’s many features and the fact that it’s extremely easy to use.

Like Marketo, we can easily integrate HubSpot with other tools, which makes it a complete solution for Content Marketing.

Among its many features, we highlight the possibility of tracking and measuring results in real time.

3. ActiveCampaign
ActiveCampaign is a tool that excellently uses machine learning concepts. Thus, it provides the user with a pleasant and straightforward experience.

Its features include a powerful segmentation capability and a rich data collection, which generates significant insights for strategy optimization.

What makes ActiveCampaign stand out, however, is pricing. Unlike other Saas that have expensive advanced plans, the tool remains affordable even as the company grows and upgrades.

With the information gathered in this Marketing Automation guide, you can start building and improving your strategy.

Remember to choose carefully the tool to use and include metrics and goals in your planning. If everything is done right, your company will achieve great results quickly.

How about continuing to learn? We’ve separated the major Marketing Trends of this year. Check it out!