Types of attribution models in GA4

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Google Analytics 4 (GA4) is a tool to evaluate the success of your digital marketing from multiple angles.Attribution ModelWe offer:

It is possible to understand marketing results from various perspectives and take optimal measures.

Below we'll take a closer look at the main canada mobile database attribution models available.

Last Click Model
The last-click model gives all the credit to the most recent interaction a user has with a conversion. Marketers can use this model to identify the most effective channels for making an immediate impact, for example by focusing on the last ad click that leads to a purchase.

First Click Model
The first click model focuses on the first touch point a customer makes on your website. By using this model, you can identify the channel that triggered the first visit and evaluate the effectiveness of your campaigns over the long term. This allows you to plan measures to improve the first touch point with users.

Linear Models
The linear model assigns equal credit to every touch point on the conversion path, allowing you to analyze the path users take to purchase in a neutral manner. It is useful when you want to analyze how multiple touch points affect each other in order to fairly evaluate the role of each channel.