Maximize conversions

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The Maximize Conversions strategy focuses on driving conversions that are directly aligned with your business goals.Focus on increasing conversion ratesThe Maximize Conversions strategy adjusts bids based on specific user criteria, making it ideal for maximizing past performance data. For example, this is a great strategy to use if you want to increase conversions on a specific landing page.

Target CPA
The Target CPA strategy optimizes your ads by setting a desired cost per conversion.It is possible to place advertisements efficiently while maintaining cost performance within croatia mobile database the set range.For example, if the cost per acquisition for a B2B service is assumed to be 5,000 yen, you can apply a CPA strategy to obtain the maximum number of new contracts at that cost.

Maximize conversion value
The strategy of maximizing conversion value (Maximize Conversion Value) is more important than any other metric.Focus on and maximize the total revenue of your advertising campaignsIt calculates the value of actions that are valuable to your business and adjusts your bids accordingly, making it ideal for maximizing long-term revenue, for example when selling a large campaign product.

Target return on investment (Target ROAS)
The Target ROAS strategy uses techniques to maximize sales per advertising spend.A cost-effective strategy to optimize return on advertising investmentFor example, in a campaign aiming for 100% ROI, it is particularly effective when applied to high-priced products or products that are likely to be purchased repeatedly.

Target Impression Share
The Target Impression Share strategy is a recommended method for increasing brand awareness in a specific market.Dynamically adjust bids to achieve a specific share of views and establish your market presenceThis method is suitable for expanding market share when launching a new product.

Each of these bidding strategies can be chosen based on different business needs. To get the most out of your Microsoft ads, it is important to carefully choose the strategy that best suits your business goals and budget.