SDGs and Sustainable Marketing

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As interest in sustainability grows,Sustainable Marketing Based on SDGsConsumers are becoming increasingly aware of environmental issues, and companies are being asked to respond by providing environmentally friendly products and services.

For example, a coffee finland mobile database manufacturer is promoting the use of reusable cups to demonstrate environmental friendliness, which not only improves the company's brand image but also deepens consumer trust.

Leveraging AI and machine learning
AI and Machine Learningis the core of BtoC marketing tools.Optimizing strategies based on predictive analyticsis an important factor in enhancing a company's competitiveness.

For example, e-commerce sites are using AI to provide personalized recommendations based on individual user behavioral history, enabling deeper engagement with customers.

As a result, we are able to conserve human resources and conduct more efficient marketing activities, resulting in a higher ROI (return on investment).

The rise of live commerce
In JapanLive commerce (sales method using live streaming)has rapidly grown in popularity and is proving to be a powerful way to communicate directly with consumers.

Real-time product introductions and interactions create a strong desire to buy and encourage impulse purchases.

For example, a live commerce event held by a certain fashion online shopping site leveraged the influence of the performers to generate a large appeal, especially among the younger generation.