Yandex Market for Business Development

[ashammi228]

We figure out how to launch a store on Yandex Market, how to use the platform's functions to increase sales, and what you need to know to successfully develop your business.

What is Yandex Market
Yandex Market is a marketplace created by Yandex, which has been gaining momentum over the past three years, expanding the number of stores connected to it and offering them a range of services that help develop their business.

Initially, Yandex Market was a platform for taiwanese phone numbers comparing prices for one product from different sellers, later the Beru marketplace appeared, which eventually transformed into the Yandex Market that we know now.

The company offers sellers interesting conditions, analytics for assessing business efficiency and other technologies for promoting stores and increasing turnover.

The marketplace sells goods both from self-employed producers (those who make something themselves, for example, some kind of handmade goods) and large well-known companies like Sportmaster or Eldorado.

Let's figure out how to start working and selling on Yandex Market, what the marketplace offers to the seller.


What can be sold on Yandex Market and what documents are required for this
The marketplace sells everything that is not prohibited by Yandex Market rules and the law.

For some categories of goods, documents are required. For example, to sell goods for children, household goods, food products, you need to attach a declaration of conformity from the manufacturer, a certificate of state registration of the manufacturer, a veterinary certificate or reference, other accompanying documents from the manufacturer.

To place clothes or shoes on the marketplace, you also need documentary support and, in addition, it is important to indicate the exact characteristics and attach an image of the item of clothing or shoes that meets the company's requirements.

Food products that require specific storage conditions (in the freezer, for example) or have a short shelf life are only allowed to be sold under the DBS model, meaning that the seller is fully responsible for accepting the order and delivering it.

Almost every product requires documentation. To avoid mistakes, you should familiarize yourself with the Market rules.

Yandex Market allows you to place on your storefront products that the seller makes himself: furniture, decorative items, jewelry.

You can't sell services on the marketplace. There are other suitable services for that.


Who can open a store on the site?
The marketplace gives the opportunity to open a store to both beginning sellers with a small family business and large companies and manufacturers that already have a name in the market.

To register on the platform, you must have the status of an individual entrepreneur, a limited liability company, or a self-employed person.

Limited Liability Company (LLC) and Individual Entrepreneur (IE)
For these two forms of doing business, you must have an OKVED code (All-Russian Classifier of Economic Activities) suitable for cooperation with the marketplace. If the organization has code 47.91 "Retail trade by mail or via the Internet information and communication network", you can open a store on Yandex Market. If you already have the code, it is better to check it on the website of the Federal Tax Service.

Connection to the electronic document management system will simplify work with documents. Yandex Market works with the SBIS systems of the Tensor company and Diadoc from SKB Kontur.

Self-employment
To sell goods of your own production (home-made furniture, interior and decorative items), it is enough to obtain the status of a self-employed person. The only limitation may be exceeding the annual income of 2.4 million rubles.

A self-employed person wishing to register on the Yandex Market platform must have a personal account on the website or in the My Tax application, which is linked to the marketplace account when registering a business. In the application, the seller will need to declare the income received and issue fiscal receipts to buyers.

Self-employed individuals independently conduct settlements with the platform and transmit sales data to it.

At the same time, the marketplace provides the opportunity to use both regular delivery and express delivery by courier in 1-2 hours.

Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.

Get a consultation

Yandex Market: How to Start Working on the Platform
Let's take a step-by-step look at how to start cooperation with the platform and open a business on Yandex Market.

1. Registration and choice of business form.

In order to open their own store, the seller needs to go to the Yandex Market website and register on the platform as a seller: enter their name and phone number.

Next, you need to choose the form of business:

self-employment;
individual entrepreneur;
organization.
2. Selecting a name and location.

To register an online store on the marketplace, you need to decide on a name. Names cannot be repeated, in addition, you cannot use certain words in the names such as "cheapest", "low prices", "discounts" and other similar ones. If the seller has already registered a trademark with a certain name, and when creating a store on Yandex Market it turned out that such a name already exists, then you should write to support ("Quality Control") and attach supporting documents to the letter.

It is necessary to indicate the city where the warehouses where the goods are stored are located. This is important, because the buyer will first see the goods located in his city, and only then from other populated areas. The buyer is more likely to order goods with faster delivery at relatively equal prices.

3. Conclusion of contracts.

The seller will be asked to enter into contracts with Yandex Market. Here you will need the personal data of the business owner, the company's tax identification number (INN), if any, the actual and legal addresses. Data verification takes a little time, a maximum of one day.

4. Downloading the product catalog.

There are several ways to create a product catalog:

transfer from another marketplace;
filling out and uploading an Excel file;
adding a card manually;
adding a catalog using automated systems.
To make the work of the operator creating product cards easier, Yandex suggests using the services of the YaGPT neural network to describe the product.

5. Selection of the operating model and logistics method.

The company offers several models of work and logistics options to choose from. We will consider them in a separate section.

6. Preparation for sale.

To be fully prepared for the sale of goods, it is necessary:

bring them to the warehouse if the appropriate models of working with the market have been selected;
check the status of goods in the cards;
upload documents for the goods that require it (more details on this are available in the Yandex Market help for sellers);
manually place product cards if they do not appear there automatically.
7. Setting up work with product returns.

The format for returning defective and unsuitable goods depends on the chosen model of working with the Market.