According to figures from the consulting firm Nix , only 37% of companies operate with a data-driven model, 27% have successfully adopted a data culture, and 73% consider BI implementation a challenge.
As you can see, the implementation of data culture and Business Intelligence is far from universal. However, it's possible to identify a number of trends for this model in our current times.
Extended caution
According to Gartner figures, IT investment will only grow 5.3% in truemoney database 2023. That's more than a percentage point below global inflation. While CEOs as a whole believe that using data is crucial to making an impact in their industries, the company continues to grow.
This caution is necessitated by the current economic situation, volatile consumer trends, and the ineffectiveness of previous digital marketing campaigns.
For these reasons, Business Intelligence becomes a valuable tool in a context where companies seek better value for money in digital marketing services.
A quality that translates into greater efficiency, more traffic, leads , and buyers.
Greater adoption of BI
The only way to understand the effectiveness of Business Intelligence is through its implementation.
Turning to disparate data analysis tools can be a waste of investment, as they don't provide a sufficient platform for capturing, measuring, and analyzing a company's data ecosystem.