In October 2020, Google launched the new version of Google Analytics, called Google Analytics 4 (GA4), the evolved version of Google Analytics Universal . The new web analytics tool provides comprehensive and accurate metrics and reports on user interactions with companies' websites and applications.
Predictive analytics, event-based data logging, integration with other investor database platforms such as Firebase and Salesforce Marketing Cloud, integration of analytics from various platforms, and comprehensive user tracking throughout the entire customer journey are just a few of the notable features of the significant evolution of Google Analytics 4.
In this article, we will analyze the new tool, its benefits, and its potential.
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Google Analytics is the new, fully evolved version with new metrics and data that help marketers monitor the results of their implemented strategies.
Simultaneous analysis of websites, networks, blogs, and now also applications, along with enhanced features, comprehensive reporting, and predictive data are the new offerings Google Analytics provides for those who decide to monitor their websites and applications.