Something worth highlighting regarding this giant's marketing is that they based their strategy on the needs of both buyers and sellers in emerging markets. They built a model designed for small and medium-sized entrepreneurs in developing countries, which led them to a completely different market than their competitors and one that was underserved.
The big difference between the Alibaba Group and viber database its competitors is that it doesn't charge any fees for transactions made on the platform. Its revenue comes from advertising on the platform.
Thanks to the vast amount of information in their databases, they can offer excellent segmentation . Therefore, by selling ads, merchants can pay to prioritize product displays, thereby generating greater reach and reaching a larger number of potential customers.
Netflix Case
These days, you probably have countless streaming platforms where you can watch your favorite movies and series from any device you choose. What not everyone knows is that Netflix was the first to do this, and streaming services today might not exist if it weren't for this titan of business marketing.
This company was founded in 1997 in California, USA, in response to the high costs customers were facing due to late fees charged by video stores at the time. It has already surpassed 182 million subscribers and operates in more than 190 countries . Its record for original series and films was reached in 2016, with 126 premieres throughout the year, equivalent to one every two or three days. These numbers are increasing daily, and its original series and films have won awards from both the Academy Awards and the Golden Globes.