The goal of Google Travel is to make it easier to search for and organize trips. And, above all, to reach its target audience in the best possible way. To achieve this, it strives to provide a better user experience.
Google Travel works as a metasearch engine: a vk database platform that allows users to find and book various travel services. This eliminates the need for end users to explore and compare multiple sites.
Likewise, it allows companies in the industry to have these potential customers complete their reservations and transactions through their website, if they so desire. This also serves as a strategy to increase traffic to your e-commerce site , for example.
As we can see, its advantages include not only the immediacy of the service it offers, but also the possibility for companies in the sector to directly offer their products and services.
Google is betting on a democratization of B2B sales : it wants to become the first option for audiences to search for travel and destination information, and for your business to achieve conversions!