What you can learn in this store

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Bokksu , a Japanese subscription-based individual products store, does a great job of presenting its strong brand identity through its website.

Single Product Shopify Store: Bokksu

The brand’s orange color is present throughout the site: in the header section, the main banner image, product photographs, text, and CTA buttons. This visual consistency creates a memorable experience that encourages customers to associate the color orange with the brand.

Single Product Shopify Store: Bokksu

Additionally, the brand also has a short video on the homepage explaining why Bokksu sells an experience, not just products. By subscribing to Bokksu, you can learn, taste, and experience Japanese culture from the comfort of your home.

It doesn't take much to explain why this single-product website works. The entire page is clearly organized: lots of white space, concise text, and appropriate images.

preparing blue tea a shopify store product

Brew Blue created a very professional looking single product Shopify store

On the homepage and product page, the Brew Blue russian phone numbers brand includes a few basic components to help shoppers decide whether they want to make a purchase:

Daily benefits of the product
Pure and potent ingredients: Clean formulas, no fillers.
Positive customer reviews
Refund Policy Information: 60-Day Returns
A single-product Shopify store typically has, at a minimum, five pages: a home page, a product page, a checkout page, a contact page, and a shipping and return policy.

But Brew Blue expands its website with a blog page. By clicking on the navigation menu in the top left corner, you can find a hub of helpful information about product ingredients, skincare insights, and more.

preparing blue tea a shopify store product

What you can learn in this store:
Less pages, more focus on the product.
A good approach to showcase your product is through blog posts.
Effective microcopies
9. Pillow Puppy
PillowPup 's target audience is people who love dogs and cute keepsakes, and their online store resonates with that audience.