Introduction
Would you like other bloggers and journalists to mention you (and generate powerful backlinks ) so they can reach you?
If so, you need to become a source in your niche, as well as open yourself up to all kinds of different opportunities.
When it comes to being cited and featured, there is no one-size-fits-all recipe. You have to do a lot of things. In that sense, I really like the “serendipity” approach: You welcome any opportunity to participate in debates. You are out there, open to all kinds of opportunities.
Best of all, you can also get the leads delivered to your inbox. Here italy girl whatsapp numberare some ways to connect with link boosters and press (i.e. journalists and bloggers) for a chance to be featured in major media outlets.
Side note: If you are a journalist or blogger, you may also want to check out some of these platforms to get sources and experts for your content. All of them are open to both journalists and sources to sign up for, and journalists get free access.
Homework: Work on your About page
This step is something you should do before any active outreach campaign, because developing a personal brand has to start on your own website.
Make sure your About page is impressive enough to help you take advantage of each and every opportunity that comes your way:
Describe your personal history and what you do.
Talk about your experience and knowledge.
List all of your social media profiles. Make sure your social media bios offer details about your expertise. This is also a good time to solidify your brand identity. They say it takes at least 5 impressions for someone to remember your brand, so use your multiple channels (your website and social media profiles) to keep reminding your contacts of your brand.
Add your testimonials (they don't have to be clients, just coworkers or colleagues who praise your skills).
Add details on how they can contact you (this is very important!). Keep in mind that any email can end up in the spam folder, so indicate alternative ways to contact you (clients and journalists). It's always a good idea to add a phone number. Not only will it make you look more professional, but it will also make it easier for them to get in touch with you. There are business phone apps that allow you to use an affordable business line instead of making your personal number public. Here are also some great contact page templates to give you even more ideas on how to design yours.
How to get bloggers and journalists to write about you
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