But there were also new developments that we had not yet foreseen: for example, we see accelerated professionalization and resignation around organic reach.
In a row:
9 Social Media Trends That Will Dominate 2020
Social media trend update: the state of affairs mid-2020
social media
Research & Models
A creative campaign leads to awareness, promotes brand recall, has a positive effect on brand attitude and even stimulates purchase intention. It is therefore important to pay attention to this when creating content for your campaigns. In this article you can read about the three dimensions of creativity and how you can use hooks effectively for your socials .
How do you motivate your followers to take action? The Van Gogh Museum decided to use the Fogg Behavior Model. According to the model, no behavior can take place without the right balance between motivation, ability (capacity) and prompts (triggers). The Van Gogh Museum successfully uses this model on all social channels to motivate their followers.
Are you familiar with the Social Media Roadmap ? A handy tool to see where you currently stand with your job function email database social media marketing, and what your next step could be.
In a row:
More engagement on social media: what you can learn from the Van Gogh Museum
Social Media Roadmap: Determine Your Next Step
Even practical
Now on to the practical side of content creation: the overview of all social media dimensions . Because blasting the same image on different socials: that hasn't worked for a long time. By the way: just running the same campaign on multiple channels is not necessarily a good idea either. To determine which channels you use for your latest campaigns, you will find a handy overview in this article . After all, there is quite a difference in use per age group.
Another thing you don't just do: post online without doing research on the best posting time. That could mean that you also or especially post in the evening. But are you then also active on social media as an organization? It is good to also interact then .
In a row:
The Ultimate Overview of All Social Media Dimensions for 2020 [Infographic]