And suddenly there is the magical sounding year 2020. A year in which undoubtedly a lot will happen again on digital, social and visual level. Secretly we want to be ahead of all these developments, know what to expect, so that we can anticipate it. In this article I share six visual trends on Instagram that we are already cautiously seeing and that you can do something with in this brand new year.
1. 'Spontaneously' shot
2. The vulnerable selfie portrait
3. From me to we
4. Go retro
5. IGTV is gaining popularity
6. Visual? Text is not bad at all
Conclusion? Remains real, but real!
1. 'Spontaneously' shot
From a highly directed image, in which composition, lighting and use of colour are perfectly stylised, we move to more spontaneously shot images. At least, that's how it seems. The source of inspiration for this is the old school polaroid photo. buy phone number list There is no pursuit of a perfect picture, but a fairly simple image, without any fuss, that can tell a brand story in a pure way and that thus shows a more human side of capitalism.
A good example of this is the Australian skincare brand frank body. A special brand that uses coffee in all its products. On its Instagram account @frank_bod you see a variety of images, ranging from quotes and product photos to spontaneously shot images of both users and the brand itself. With the brand and the Instagram account they have a mission: to make natural skincare fun and embrace the inner beauty . Sender? Frank . They have made a person of the brand. One with humor. Without fuss. And that works.