Visual content on social media works, no doubt about it. But these platforms are also saturated with images, reels, YouTube Shorts , and videos from everyday users, businesses, and charities.
If you want to encourage people to support your cause, follow these tips to make your visual content stand out from the rest.
1. Stay consistent with the theme
Maintaining visual consistency is not only attractive, buy bulk sms service but it also helps audiences recognize your organization and better connect with your related audience .
Also, establishing a theme helps you focus more on the value of the content. You work with the same colors, styles and image formats. This significantly reduces the resources spent on the “design part” of each post.
But staying consistent isn’t just about colors and design. Every post on your social media account should surround a central theme that reflects your cause, value, and message to your audience, just like She Recovers does.
She Recovers , a women-focused charity, has a consistent Instagram feed of turquoise hues and bold text. Each post also reflects how the organization supports women from all walks of life.
She Revovers Nonprofit Instagram Feed Example
2. Keep your content creative
Even with a serious cause, you can bring a creative element to your visual content to engage your audience by using content creation software properly . For example, using a specialized video creation tool can significantly improve the quality and effectiveness of your social media content.
Reels, for example, are a fun way to provide snippets of information in a short amount of time. They are popular among the younger generation and also receive a large number of comments and likes on Instagram. If done well, you can even get paid for reels and further monetize your content
Another great way to get your message across is with memes. Rise Above the Disturbance , a mental health organization, fills their Twitter feed with memes that convey the importance of mental wellness.
Example of Creative Content for Nonprofits on Social Media
3. Combine images and text
Along with images and videos , captions are often used to talk more about images in a nonprofit social media strategy. But people don’t always read captions every time they look at images.
If you want to ask users to read the text, use the text-on-image format. A statistic, question, or summary of information in the captions is enough to guide viewers' attention to the full story.
Health for All , a nonprofit health clinic, combines text and images to educate Facebook followers about their initiatives, achievements, and efforts to maintain a healthy world.
Nonprofits on social media combine images and text
4. Document your efforts
As a nonprofit, you can actively capture images of your campaigns and initiatives to create social media content. This raw, organic content demonstrates the reality of your efforts better than “engineered images.”
Demonstrating your initiatives also creates a strong emotional connection with your audience, which is a driving force behind several charitable donations.
Additionally, documenting your efforts through visual content on social media builds credibility. People can see the exact results of their donations, prompting more people to support your organization.
Pencils of Promise , a global education initiative, uploads images of all their programs to help create a better learning atmosphere. Their Instagram page is full of photos of happy children who have benefited from their organization.