In a virtual meeting on a weekday (because it doesn't matter what day it is anymore), my boss asked the forum: “Before we start, tell me one good thing that COVID-19 has brought you. ”
The answers, somewhat biased by the fortune of belonging to the upper-middle class who can take refuge in their homes, were totally diverse:
From spending more time with your family to being able to wear pajamas 24/7. Others mentioned the ability to save money, exercise, or the opposite: allowing themselves to neglect their physical appearance.
For my part, I answered simply. I hadn't realized how little I need to lead a happy life.
And that's when I remember that what truly brings a job function email database smile to my soul is being able to have a deep conversation with my family, laugh over beers with friends, get lost in unfamiliar streets during a vacation, and dance on Saturday nights in any disreputable bar in the city.
And suddenly, it also clicks with my profession:
While it seems like a constant trend among world governments is that official information shared falls short, that doesn't give us the right to share our thoughts or recommendations through our brands.
Epidemiological issues should be left to the experts. However, that doesn't mean your brand shouldn't have a stance in the era of coronavirus, and that stance should be simple.