A call to action is a way to invite our visitors to do something that brings us closer to our business goals, whether it is generating leads, selling products or services, building relationships, increasing visibility.
To write an effective call to action, we must follow four principles : be clear , be convincing , be visible , be relevant .
We must use simple , direct, imperative language that clearly indicates what we want the visitor to do and what benefits he will obtain.
We need to use an eye-catching design , which makes our call to action easily identifiable, clickable, accessible.
We need to use a call to action that is consistent with the content of our about us page, with our brand, with our audience, with our goal.
Examples of about us pages
To conclude, let's look at some examples of about us pages that we can take as a model or source of inspiration.
These are about us pages of famous companies, who have been able to write an effective about us apparel company database page, following the guidelines and criteria we have seen.
Airbnb-about-us-page
Airbnb
Airbnb ’s About Us page is an example of how to tell your story in an engaging way, showcasing your personality and including a call to action.
The page begins with a video featuring Airbnb founder and CEO Brian Chesky , who tells the story of how the idea for Airbnb was born, what values and vision guide the company, and what goals and challenges it intends to address .
The video is accompanied by a text that summarizes the main points of Chesky's speech, using simple, direct, emotional language .