SEO copywriting is useful for websites, blogs and e-commerce . Professionals in the sector write informative, persuasive and search engine optimised texts . Therefore, they help companies publish content that guarantees greater visibility online and that can lead to an increase in customers. Do you also have a website, blog and/or e-commerce? If you answered yes, then you should know how to perform the optimisation of an article for the web .
Before talking about rules, techniques and indications, I want to tell you one thing: do not forget that the texts you publish online must first of all be of quality. Never sacrifice the quality of the contents to exaggerate with the use of SEO techniques. This would not benefit your site, it would drive away potential customers and would not convince Google. Therefore, remember that the contents published on your web pages must always be:
Full of useful information for the user.
Quality and value.
Personalized for the target audience (for tone of voice, choice of terms and language, etc.)
Readable and fluent.
Not too keyword-heavy (this would compromise the readability and quality of the text).
By following these guidelines and using SEO copywriting techniques, you will be able to write texts legal leads for sale that are suitable for obtaining a good positioning on search engines and that will be appreciated by users.
Keywords for optimizing an article for the web
When you need to write an article for the web, which can rank well on the search results pages, it is important to use keywords. You need to choose a main keyword and one or more secondary keywords related to the topic discussed in the text. To find the right ones you can simply consider the topic discussed. For example, in the case of this article, SEO copywriting is the main keyword.
To find other related keywords (to use as secondary or when writing other articles), you can use online programs like SeoZoom .
seo-copywriting-seo-zoom
Google Ads Keyword Planner and Ubersuggest are also great allies . You can also use the Google search bar: you enter the keyword and other related words or phrases searched by users will appear below.