Place Facebook ads - set up ad groups

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Now we go one step further and are at the ad group level. You can also give this ad group its own name.

Step 6: Make conversion settings
Since we've chosen the revenue goal, you'll be taken to the conversion settings oman phone number data after naming it. While you're configuring the various settings at the ad group level, you can track the estimated audience size and estimated results on the right side.

Conversion-Ort

First, you select the conversion location in the conversion settings. This determines where you want to increase your sales. Depending on the conversion location you select, you then specify a conversion event. Based on the conversion event you select, Facebook can determine which action your target audience should take. For our example, we'll select the conversion location "Website."

Pixel

To complete this step, you must first set up and install the meta pixel on your website. Learn how to do this in this Facebook article, " Setting up and installing the meta pixel ."

Conversion-Event

Once you've selected the pixel, the "Conversion Event" window will open. Here, you can enter specific information about the conversion. For example, if you select your website as the conversion location, you can select "Contact" or "Purchase" as the event. This way, Facebook knows exactly what action you expect from your target audience.

Step 7: Dynamic ad design

This step is designed to make it easier for you to create your ad creative. Facebook offers a simple way for you to upload individual ad elements, such as images or headlines, and it automatically creates combinations optimized for your target audience. However, we recommend turning off dynamic ad creation for now, as the Facebook algorithm hasn't been able to collect any data about your business at the beginning, and this requires a lot of ad creatives and copy.

Step 8: Budget and schedule

In the next step, you set your budget and schedule for the ad. This step only exists if you haven't already set the budget at the campaign level in Advantage+. Facebook lets you choose between a daily and lifetime budget. If you set a daily budget, you specify an average amount you want to spend per day. If, on the other hand, you set a lifetime budget, you inform Facebook how much you want to spend over the entire duration of your campaign or ad group. Campaigns with a lifetime budget can work, but they usually perform worse and are less dynamically controllable, so we recommend choosing the daily budget.

Step 9: Set target audience
Now you come to one of the most important steps: choosing a target audience. If you've already created a target audience, you have the option to select a saved audience in this step. However, you can also create a completely new audience. When creating a new audience, you can also choose between a custom audience and a lookalike audience. With a custom audience, you can reach people who have previously interacted with your company. With a lookalike audience, on the other hand, you can reach new audiences that are similar to your custom audience.