It doesn't say anything about who made it, it doesn't create curiosity in knowing the author, the viewer just enjoys a nice cut , maybe admires it, even envies it, but it ends there.
SEO SEM social and web marketing strategies for hairdressers and beauty salons
Social networks are proliferating on the web. To begin, you need to understand the characteristics of each one, how they work, and, most importantly, the type of audience that frequents them. For this reason, the first thing to do is to understand what the target audience is to plan correct communication.
For example, for a women's hair salon , in a metropolitan center like Milan, the target is almost certainly female, aged 30 and up, with a high income and education and an interest in luxury: in this case the channels to monitor will be Facebook, Instagram and Twitter; for a young hairdresser who does trendy men's cuts, the social networks to use will be Instagram and Tik Tok, and so on.
For each of these channels, it is necessary to adopt precautions that depend on the way in which mail marketing to doctors they are used, but there are strategies common to all of them that must be adopted preliminarily.
Optimizing means maximizing efficiency, and for a business account it means first of all eliminating private content, such as photos and posts that have nothing to do with the commercial activity: for this reason it is advisable not to use your personal profile , but to open one dedicated to your business. Here you will find all the advice you need!
I recommend the logo , recognizable and always present, to be used as a profile picture, and perhaps, in the case of Facebook, use a photo with all the staff as a cover image.
Avoid any overly personal content. Humanizing yourself is fine, it makes the client feel more at ease when they come in person, but too much would bore them. Now that the salon profile is well cleaned up you can start thinking about what to put in it.