Reduce the size of the commitment for conversion

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Sometimes your website visitors are not yet ready to make a purchasing decision. You need to demonstrate your consultative approach or ability to help the visitor by reducing the amount of commitment.

Instead of a “Buy Now” button for services, consider ukraine phone number list placing a “Talk to a Consultant” button. This will help visitors better understand what you have to offer before committing to anything.

Likewise, a “Buy Now” button may be too strong for an eCommerce site. Instead, test buttons that say “Add to Cart.” This simple change can result in higher conversion rates depending on your audience.

3. Focus your conversion efforts on areas where your business can truly shine.