Google Analytics 360 Suite – Informationen zum Launch

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Here, I'll give you a brief overview of the new and updated products included in the Google Analytics 360 Suite.
All products included in the Google Analytics 360 Suite are subject to a fee. The free versions, such as Google Analytics, Google Tag Manager, and Website Tests, will remain as they are. Existing customers of these products will be automatically upgraded to the new versions in the coming months.

All products will be available separately and can be added to the suite as needed.

The suite is primarily aimed at enterprise customers, as you can see from the included products.

The following video was released by Google to mark the launch of the 360 ​​Suite.

From old to new
Google Analytics 360
Google Analytics Premium, the enterprise version of Google Analytics, is becoming Google switzerland phone number data Analytics 360. It seems that little will change here for the time being. The advantages over the free version of Analytics continue to be: more features, more integration options, and less sampling. You can read more about the differences at Lunametrics.

Google Attribution 360
Adometry was acquired by Google in 2014 and is used for complex attribution models. A topic that is very important to Google, as I learned firsthand at the Analytics Summit in mid-November. Adometry is now becoming Google Attribution 360. Its capabilities extend beyond the attribution capabilities built into Google Analytics 360. For example, with Google Attribution 360, you can add external information on TV usage, CTRs, and other parameters.