The wording in an advertising agency – Today: Digital!

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"We absolutely have to talk about the body today! That thing with the cookies didn't go well at all." "So, did he say lunch or launch?" If you're not sure whether you're talking to your personal trainer or your advertising agency, then this article is just right for you. Jokes aside: We'll briefly explain "digital wording" in an advertising agency!



If you're commissioning an advertising agency to design a new website, for example, there's a lot to discuss. To avoid any confusion, I've compiled the most important digital terminology for you.



If you are currently planning a brochure or other traditional communication, read our article Wording in an Advertising Agency – Today: Print.



Glossary of digital agency language


Today, however, we're staying with digital. Take the website, for example – one could almost say it's a classic in online marketing. If you're planning a launch (or relaunch) of your website, you first need to consider what the website saudi arabia phone number data should be called. Then, you book web space with a suitable URL from a web hosting service.

A launch or relaunch is the publication of a new or, in the case of a relaunch, a revised version of a website.

URL (Uniform Resource Locator). A URL uniquely locates the current address of a website. In common parlance, this refers to the internet address.

The domain is the unique and unambiguous name of the website and is often also referred to as the internet address.

A web hosting service hosts or accommodates the websites on its web server and provides web space for them.

Once this is done, the framework of the website is defined in a wireframe . In this planning phase, only the basic elements of the website and their functionality are defined. This focuses on the logical structure, not the design of the website.

From this, the user interface and, with it, the usability and user experience of the site gradually develop.

UX – User Experience – is about designing a website so that users enjoy it and, in particular, stay on it for a long time. This includes engaging storytelling that draws users in or interactive buttons – all of which, of course, depends on the product and the buyer persona .

UI – User Interface. This term literally refers to the interface design, but in common parlance, it also refers to the user-friendliness of the site. This means how easy it is to navigate through the website and whether there is a logical and coherent navigation menu.