Important cost factors in brand development

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The actual costs you ultimately receive in the quote depend on various factors. At every stage of the branding process, every company has unique needs and characteristics—and that's a good thing. After all, brand development is a bespoke suit, not an off-the-rack polo shirt. A brand personality should be distinctive and authentic. Here are the most important aspects that play a role in your branding costs:





The conception phase
Determining the image: The effort required to research the current state czech republic phone number data can vary greatly. Some companies have been working on their branding for some time and therefore have a solid understanding of their current positioning and a good foundation for further measures. Others are just beginning their brand development journey – either because the topic has been neglected or because they are a startup . In both cases, defining the starting point and objectives is more complex.
Define the participants: Ideally, you should determine who should be involved in the branding process in advance. This also has a positive effect on costs, as a dedicated team on the company side usually works more efficiently and quickly. There's less friction – also for your agency, which can avoid unnecessary rounds of coordination. If you're unsure what your internal branding team should look like, we recommend a workshop with the agency, which will provide you with detailed advice on this topic.
Defining the measures: An important cost factor is, of course, the extent of your branding. Which tools do you want to develop in brand development? Corporate design , i.e. visual design, is usually a standard pillar of branding and the most visible externally . Corporate communication defines how a company speaks. This isn't necessary, but it can be useful. A good example of this is the German-Swedish slang of IKEA. Corporate behavior describes a company's code of conduct - how do employees act internally and externally, what values ​​do they represent? This part of branding usually only affects large brands, such as Apple or Starbucks.
Finding a brand name : This is especially important for startups, new product lines, or company mergers. Choosing a suitable brand name should be approached carefully and systematically. Last but not least, you need to clarify the legal aspects of the name before you put it into operation.