The SMS during the consideration stage!

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Sending SMS during the consideration stage of the customer journey provides your leads with more precise and clear information . At this stage, they understand their need or problem a little better and want to know more about the different possibilities before taking action.

Business SMS can be used to provide this additional information , answer specific questions , or highlight certain distinctive advantages of your offers compared to the competition. By sending personalized and relevant SMS , you can keep your prospects interested and try to stand out before your potential customers make the decisive choice .

For example, text messages containing customer testimonials or demonstrations of your products or services can help build your business credibility and reassure your prospects before they make a potential purchasing decision.

At this stage, you should not neglect sending SMS messages to show your presence and contact number list with name therefore increase your chances of conversion ! Note that to send your SMS messages , your leads must first have provided their telephone number by registering on your website for example.

SMS during the decision-making stage!

At the decision stage of the customer journey, SMS messaging is a powerful tool to help you nudge your prospects toward a final purchase . Your prospects have finished reviewing the options available and are weighing the pros and cons before making their final decision .

Your messages can dispel any remaining hesitation and encourage them to choose you !

SMS messaging can be used to highlight the most important arguments of your products or services, emphasizing the specific benefits and advantages they bring to your prospects.

For example, SMS messages containing exclusive promotional offers , compelling calls-to-action like discount codes can help create a sense of urgency and encourage your prospects to take action as soon as possible.



Other channels to prioritize for your customer journey monitoring
As you will have understood, today it is essential for you to implement a real strategy at the level of your customer journey monitoring . But then how do you monitor your customers outside of SMS?

Well, there are many practical and innovative solutions designed to transform every interaction and improve the experience of your prospects and customers!

Social networks:
Social media is an ideal solution to optimize customer engagement .

By interacting directly with your followers through comments , private messages , or simply posts , you can improve your relationship with them.


Social media can also serve as a discussion channel if potential customers have certain questions or problems during their purchase . By implementing responsive and quality customer service on your social networks, you can quickly resolve these same problems and improve their experience.

A CRM:

A CRM (Customer Relationship Management) is a platform that centralizes your prospect and customer data in one place to better monitor your interactions .

This centralization promotes transparent and effective internal communication , allowing teams to collaborate more closely to meet consumer needs.

With this tool, you have many features at your service such as managing various contacts , tracking interactions , automating your marketing strategy and personalizing your communication . This greatly facilitates better monitoring during the 5 major stages of the customer journey (awareness, consideration phase, purchase decision, loyalty and finally recommendation).

By investing in an effective CRM (for us it's HubSpot ), you combine a certain power and ease of use to connect your data on the same software. This allows you to be present at each stage of the purchasing journey by communicating for example with our HubSpot SMS plugin !

By combining the power of CRM with SMS sending , businesses can create more relevant interactions with your prospects , promoting their conversion !