Content Creation Methodologies: The Five Areas of the Offer

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Readers have no idea what kind of problems we solve or don’t know they have a problem. The first thing to do is identify the problem itself and point out the difficulties users encounter. An example could be an article on “12 Mistakes Mom Bloggers Make in Their Media Kit”.

Second area

At this point readers begin to be aware of the problem you solve through your blog but they still have many questions that can be a source for other content . For example, if in the article that falls into the first category we have reported the 12 mistakes that are made in the construction of a media kit, in the content of the second area we can explain how to avoid them. This will keep the user's interest alive by bringing them closer step by step to the service you want to offer through the blog.

Third area

The reader who is in this phase has faith in us and in the content we offer but is not yet ready to buy it: for this type of user it is necessary to create successful case studies and tell user experiences. In the blog post you must therefore tell the problem that is solved and connect it to the solutions and products we offer.

Fourth area

In this case, users are ready to purchase country email list and have questions or requests for information to which they want a direct answer that must be provided with a FAQ section, live-chat or email .

Fifth area

This category includes people who have purchased , in this case we need to keep them hooked , by signing up to a mailing list where we send the details of the services and products offered.