It’s too early to know exactly how everything will play out. Since the scandal came to light, a few things have happened. A #deletefacebook movement began and Facebook’s stock price took a blow. Facebook has launched a new version of their API (application programming interface) and launched a new version of the Instagram API, both of which hint at changes concerning the way third-party vendors have access to Facebook information.
For example, SEMrush, a search engine optimization venezuela whatsapp number data 5 million platform, provides a social media tracking tool that has been disabled because of the changes to the Instagram API. SEMrush reported that these updates “were planned to be effective significantly later this year,” and that SEMrush was “caught unawares and…forced to bring…this news as a fait accompli.” It’s safe to assume given other reports, including articles from businesses such as Zendesk, that this change took many by surprise because of its abrupt nature. Zendesk reported that “Facebook recently announced some changes to their platform policies as well as a temporary policy review period. During this review period Facebook is not authorizing any integrations that request access to your Facebook Messages…including our Zendesk Support and Message products. At this time they are not de-authorizing existing application integrations.”
In short, it probably won’t. If you’re not a third party attempting to integrate with Facebook through their API, you are likely to be unaffected by the changes. As far as Facebook advertising goes, not much has changed for the average user. You can still boost posts, create ads, and reap the benefits of Facebook by using audience targeting. The only thing that may affect you is the outlook of Facebook users as time goes on. It’s hard to say if there will be a mass exodus from Facebook but given our nation’s reliance on technology and the platform, it’s unlikely that it will affect your Facebook page’s likes too much. If you use third party platforms to schedule posts on Facebook, things might be a little difficult for you for awhile as well. Platforms such as Hootsuite recently released information about the API change, and there will be some major blows dealt to the platform’s functionality. Other scheduling tools are likely to encounter the same issues.